Founder of Phaseline, Optimeta, and Banao Buzz — three ventures digitalising Indian manufacturers, exporters, and small businesses.
Yash Marwal is a New Delhi entrepreneur working to digitalise and modernise Indian B2B businesses through three ventures: Phaseline, a software and systems company; Optimeta, an AI growth platform for manufacturers and exporters; and Banao Buzz, a GST billing and business toolkit for small businesses.
Custom software, business systems, and AI-powered tools for Indian B2B. Phaseline gives manufacturers, traders, and exporters the digital infrastructure to run, sell, and scale on one connected stack, and supports them after launch.
An AI-powered operating system for Indian B2B sales. Optimeta builds a business's online presence, tracks every requirement through an eight-stage pipeline, and drafts replies and quotes, following each inquiry through to payment so nothing lives in WhatsApp, Excel, and memory.
A GST billing and business toolkit for small Indian businesses, offered through Phaseline. Twenty-five features cover sales, purchases and stock, parties and leads, and staff, salary and reports. The owner sets up once, and one tested calculation engine handles the GST split, totals, and numbering.
Through Phaseline, Optimeta, and Banao Buzz, he is bringing software, systems, and AI to the manufacturers, exporters, and traders at the centre of India's B2B economy.
A PROFILE • NEW DELHIYash Marwal is an entrepreneur based in New Delhi. His work centres on one problem: much of Indian B2B commerce, from manufacturing to export and trading, still runs on paper, phone calls, and informal channels. He builds ventures that bring these businesses online and equip them with modern systems.
Phaseline builds software and systems for Indian B2B businesses. Optimeta is an AI platform for Indian B2B sales: it builds a business's online presence, tracks every requirement through an eight-stage pipeline, and drafts replies and quotes. Banao Buzz is a GST billing and business toolkit for small Indian businesses.
He works from New Delhi and writes about what he is building on LinkedIn.
Starts with the business problem, then builds the product around it.
Builds for manufacturers, exporters, and traders, the businesses at the centre of India's trade.
Shares what he's building, and what he's learning, on LinkedIn.
CURRENTLY: Running Phaseline · Building Optimeta and Banao Buzz
Yash Marwal is a founder and entrepreneur based in New Delhi. He is building ventures to digitalise and modernise Indian B2B businesses.
Phaseline builds software and systems for Indian B2B businesses. Optimeta is an AI platform for manufacturers, suppliers, and exporters that builds their online presence and tracks each buyer inquiry from first message to payment. Banao Buzz is a GST billing and business toolkit for small Indian businesses, covering sales, purchases and stock, parties and leads, and staff, salary and reports.
For partnerships, collaborations, and conversations about the ventures, write to him below.
For partnerships, collaborations, and questions about Phaseline, Optimeta, or Banao Buzz.
Follow what he is building and what he is learning.
For enquiries about Phaseline, his software and systems company.
Tell him what you have in mind — a partnership, a collaboration, or a question.
© 2026 Yash Marwal — Published in New Delhi
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